Hoang-chi Truong

“I help protect your brand names worldwide seamlessly so you can focus on growing your business.”

Expertise

Hoang-chi leads the firm’s trademark practice and focuses on domestic and international trademark counseling. She advises clients on developing and managing their trademark portfolios worldwide, including trademark selection, registration, and enforcement. Hoang-chi has extensive experience prosecuting and maintaining United States and foreign trademark applications, representing clients in opposition and cancellation proceedings, negotiating trademark assignments, coexistence, and settlement agreements, and conducting due diligence. She also counsels clients on internet issues and disputes, including domain disputes before the World Intellectual Property Organization and the Forum Alternative Dispute Resolution (formerly the National Arbitration Forum).

Hoang-chi represents clients in a wide variety of fields, including those in high tech, gaming, fintech, telecommunications, social networking, artificial intelligence, medical devices, pharmaceuticals, and consumer products, such as clothing and cosmetics.

Hoang-chi is a member of the International Trademark Association (having served on various committees), San Francisco Intellectual Property Law Association (having been its president in 2007-2008), and Vietnamese American Bar Association of Northern California (having been its president in 2014). Prior to joining Patent Law Works, Hoang-chi was an associate with Fenwick & West LLP, an Am Law 100 tech law firm, and intellectual property boutique Burns, Doane, Swecker, & Mathis, LLP.